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03. March 2022

Data is Today’s Raw Material – WorkPoint Makes it Accessible

bestyrelsesmedlem claus Jul christiansen - microsoft og workpoint

WorkPoint appoints Claus Jul Christiansen, skilled Microsoft profile, to join the board. His task is to ensure that Danish and international companies profit from their data, and his experience as Partner Manager will channel increased growth through WorkPoint partners.

26 years with Microsoft

In 1994, only five years after Microsoft was established in Denmark, Claus Jul Christiansen started his journey with the IT giant. A journey covering different areas of responsibility, titles, customers, continents, technology, and not least a cultural and corporate change. Last year the journey came to an end, and although Claus could easily spend his day with his wife Anne-Mette, their two children, activities as tennis, biking, and paddle tennis or one of the many fictionary or non-fictionary books he is constantly reading, technology, IT and business development are written in his DNA, and he has accepted to join the Board of Directors at Workpoint.

Change is the only constant

Technological changes are happening at an ever-increasing pace, and Claus thrives on them. Change has been a big part of his career, which includes six years in Redmond near Seattle at Microsoft Headquarters.

One of the biggest changes, however, was the leap to Software as a Service:

”The journey of transformation at Microsoft – from licenses to cloud and subscriptions – was a giant shift in culture, which required a lot of every single employee. Everything was turned upside down and the new business model came with completely new requirements to our customer approach, our mindset, and our procedures. To me, personally, it was really inspiring, highly demanding, and with a loft of self-insight. The change and the result gave me renewed energy and taught me how to throw myself into the process of change.”

An ecosystem of partners

In the last couple of years at Microsoft, Claus was responsible for the combined ecosystem of partners along with SMB and corporate customers. Therefore he is well acquainted with WorkPoint and sees a lot of new opportunities with Viking Ventures’ investment in the company. About his own contribution to the new board, he states:

”Workpoint has a very strong product, a good organisation and a proper way of getting things done. This is a really good foundation for future growth, and my knowledge as a Partner Manager will definitely be able to contribute to an international partner strategy. Basically, I am a huge fan of the channel strategy, because it has so much leverage potential, but it also requires quality and loyalty from both sides. We must of course deliver an exceptional product, leads, and support while being 100% loyal to our partners. In return, we need to insist on good implementation, high service, post-sales, and customer follow-up. Only when the end customer has adopted WorkPoint, is it possible to develop the customer and to secure the value of the WorkPoint solution. It requires strong communication and close dialogue, especially if we want to reach further.”

Customer success is essential

A strong customer focus is important to Claus. From WorkPoint to its partners and from the partners to Danish and international customers. The future growth must come from existing- and new partners, who themselves or in collaboration with other partners can sell the WorkPoint product, as well as understand the enormous amount of potential in follow-up, service, and attention to the customer.

”All things being equal, it is easier to develop an existing customer than bringing in new ones,” – says Claus,

”You continuously need to stay close to the customer and make sure, they are satisfied and aware of the value WorkPoint gives them, otherwise they will churn. We must never forget, why we are here: For the customers! No customers – no partner system – and no business.”

Data becomes the product

As Claus reflects on the needs and development of companies and public institutions in the coming years, he notices some general trends:

“There are large investments in technology; many companies and institutions are facing a digital transformation, and talented people with an understanding of IT and technology are in high demand. The software market has changed to a subscription-based solution, and many companies prefer the large, standard technology platforms. Since Workpoint is based upon Microsoft365, it creates a great foundation and a strong selling point for adding further value on top of existing investments. Journaling and case management mean huge amounts of data, which are not used at all when considering the quantity produced. To me, there is no doubt that data is the new gold, and by adding structure and systems to the soft data, new solutions and insights can be found. This is the real potential for WorkPoint: to release resources and present new and relevant knowledge to employees.”

With the perfect circumstances: Known technology platforms, cloud, fast implementation, digital maturity, understanding of the need for data structure, a growing market, as well as access to knowledge and resources in the Viking Venture portfolio, the new board member is optimistic and his mindset is set on curiosity and opportunities ahead.

Facts about Claus Jul Christiansen


Want to know more? Contact us today!

Hans Ulrik Madsen

Director of Partner Development +45 21320075