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06. May 2020

New organizational changes at WorkPoint

Scalable entrepreneurial spirit

Søren Brodersen is the new COO and will support WorkPoint's strategy, while Michael Schau switches to the newly created position as Support and Service Manager.

New organizational changes: As new COO, Søren Brodersen will be responsible for finance, HR and general administration. He must tell the story behind the figures and ensure that the economy is also linked to the strategy and the ambitious growth target of 50% for 2020. He becomes a sparring partner for the organization as well as the other management team when it comes to goals, KPIs and strategy follow-up.

Søren Brodersen has a clear focus,

“For me, it is about our administrative processes having to support our strategy, and therefore they must be scalable. We need to ensure that the growth we chase can be handled and supported with easy administrative processes so that we can maintain the entrepreneurial spirit that created our fantastic product.”

From physical storage to the cloud with new organizational changes

For Søren Brodersen, it is new to work in an IT company. With a background at Holger Christiansen / Bosch and Vestas, he is used to having physical products in storage and selling licenses and consulting hours is a new ball game. But his experience and approach match up well with the thoughts behind WorkPoint,

“My passion for finance, reporting, and processes means that I work from a factual and standardized approach that makes it easier to put together the right building blocks”, tells the new COO.

The same applies to WorkPoint, which is based on standard modules.

Numbers and peoples

While finances and personnel management are well-known, HR responsibility itself is new and a task that Søren Brodersen is looking forward to.

“I’ve always liked working with people, and the combination of numbers and people fit me really well. I look forward to supporting the organization and sparring with both the managers and the rest of the house and giving them feedback. For a start, I might be a little out of the way in terms of technical knowledge, but since I’m a typical WorkPoint user at the same time, I want to be able to challenge them on what’s smart about the business and ask some of the questions as our customers want to do”.

Tech is the future

Becoming part of WorkPoint and a new industry means something to Søren Brodersen,

“Technology is one of the things that Denmark will have to live in the future, and it is exciting to be part of it. Everything in the future will contain some form of technology, and to be able to support the companies’ business-critical challenges in everyday life with WorkPoint, I am very pleased,” concludes Søren Brodersen.

Proactive support and service

Also a part of the new organizational changes and to create a strong foundation for a proactive support effort where you can quickly and effectively help partners and customers with WorkPoint, a new position as Support and Service Manager has been created. Michael Schau is responsible for this position, and with more than 20 years of experience as a software developer, 15 years of experience with SharePoint and the last 7 years as a consultant and developer at WorkPoint, he is the perfect candidate.

Michael Schau is passionate about improving support,

“We need to be at the forefront of the problems that can potentially arise for customers before they happen. We can do this by improving our monitoring of customer solutions, we capture any problems that arise with customers much earlier, and preferably before they arise.”

Get more out of the investment

Michael Schau’s strong technical foundation and in-depth knowledge of the WorkPoint products do not deny when he looks at the opportunities to provide customers and partners with increased service.

“We are working to improve the Service Level Agreements that we offer our customers so that they can get the best possible service. And then I hope that more customers will use service agreements with advice on how to configure and use their WorkPoint solution so that they experience the full potential and make the best use of their investment in WorkPoint.”

High expectations to new organizational changes

WorkPoint is about knowledge sharing, and Michael Schau is looking forward to transferring his technical knowledge to the support team so that customers and partners will find that the support team can respond to inquiries and resolve more cases faster than before. And then management responsibility is new to Michael Schau,

“As the leader of a support team, I move in on unfamiliar grounds, and I look forward to the challenges it brings. Fortunately, I come with a wealth of experience that I can share, and I look forward to developing and optimizing WorkPoint’s service and support team”.


Further information can be obtained from

Søren Brodersen

Cheif Operating Officer +45 22767926

Michael Schau

Support & Service Manager +45 22217772