My Way to IT: Carina Qvist Fabrin
Marketing Manager at WorkPoint
From media to IT – but always Marketing
...Though it didn’t start out like that.
When Carina Qvist Fabrin was 15 years old, she was convinced that she wanted to be a plastic surgeon, and while that obviously didn’t happen, she is very happy about the career she has chosen, which led her to work in the IT industry.
Bridging the gap between tech and humans - through content and communication
As a Marketing Manager, my days and weeks consist of a wide variety of tasks from campaign development, content creation for different channels such as social media, newsletters, web and more, copywriter collaborations, internal and external communication, to running our EGC Program, EA Program, and much more – everything with the primary aim of generating leads.
Though on the other hand, a major part of my job is to simplify the language around complex software solutions into something that’s easily understandable for potential customers, our partners, and others. I see it as one of my most important tasks to ensure our content and communication reflects the real-life value our solutions create – the actual difference customers experience – not just cool features and other technicalities.
I like to envision my job as bridging the gap between the business, tech talk and humans – through marketing, content, and communication.
Looking through a bigger lens, I’m happy to represent not only “women in tech”, but also the fact that coding skills and a technical background is not the only way to work in IT, and definitely not a necessity.
Motivated by learning and growth in the fast-paced IT industry
For me, working in IT is exciting because it’s one of the most dynamic and fast-paced industries. It’s always evolving and there’s always things happening. At WorkPoint, we work with a “growth mindset” meaning we’re not only allowed to but encouraged to try and test out new things on a continuous basis – when we find something that works, we do more of it, and if not, at least we’ve learnt something. Personally, I find that very motivating, as I like to learn and add new things to my skillset continuously.
I’m also someone who likes challenges, and I believe there is a challenge in changing the narrative around IT because, IT is not just about software and features, it’s about humans – the ones who’ll use it. They are the ones we create IT for so of course, the narrative should focus on them, their needs, challenges, and wants.
The unplanned but perfect career fit
My journey into the IT industry wasn’t something I necessarily planned for at the beginning of my career – I’ve studied Global Marketing Management and Psychology - though different aspects of “tech” have always been prevalent in my marketing roles, from working with tech partners and evaluating MarTech, to software suppliers, as well as working with EdTech in the robotics industry before joining WorkPoint, a SaaS company.
With that said, I am grateful for the path and career I’ve chosen – or maybe it chose me – because I truly enjoy working in the IT industry, and I believe the skillset required to work in this industry has developed far beyond coding, engineering, and so on. A multitude of “hard and soft” competencies are required for any IT organization to succeed, and with the rapid growth of this industry there are great opportunities for anyone who’d like to give IT a try. I hope to see a lot more women in this industry in the coming years.