My Way to IT: Nina Keller
Senior Partner Sales Manager at WorkPoint
Nina Keller's journey into the IT sector has been anything but straightforward. She never had a grand plan to work in IT, but found her way through new roles and complex projects, where she found the process of overcoming challenges most meaningful and motivating.
My role and impact at WorkPoint
I work with sales. There are many steps in a company like ours - from someone writing code to the solution reaching our customers. Sales is one of those key steps. I act as the link between WorkPoint and our partners, who are in direct contact with the customers. Building and maintaining strong relationships is essential in this role, as trust and collaboration form the foundation of successful partnerships.
We operate with an indirect sales model, where our partners are our extended sales arm, and my job is to ensure that our partners have a solid point of contact - a lifeline they can always rely on.
I have many touchpoints across different departments in the company and need to communicate that information effectively to our partners. That makes my daily work varied and dynamic, involving many different tasks.
The excitement and motivation in the IT industry
The IT industry is constantly evolving. New and exciting technologies and solutions are constantly developing - there’s never a dull moment. Change is constant, and time never stands still.
I find it very motivating to work with solutions that make a real difference for the end users and creating tangible value. Seeing how IT can transform businesses and improve workflows is what keeps me engaged.
My journey into the IT sector
When I finished my studies (Cand.ling.merc.comm), I thought I would pursue a career in international marketing. However, since I had focused on football for many years during my studies, I didn’t have much work experience. So, I started by applying for a student job in an IT company even though I was way overqualified - I simply needed to get my foot in the door. I got the job and started working in the marketing department and was later offered a full-time position. After a few years, I transitioned into sales.
I ended up in IT by coincidence, but I love being here.
Some women may consciously avoid the IT sector because they associate it with coding. But today, I work in IT without a technical background. The industry is about so much more than just coding—there’s a place for all kinds of skills and talents.