My Way to IT: Trine Büttner Bak Pedersen
Head of Marketing at WorkPoint
Trine Büttner Bak Pedersen, Head of Marketing at WorkPoint.
Bridging the gap: My role and daily contributions
As the Head of Marketing, I am responsible for positioning the company in an ever-evolving industry by overseeing all marketing activities and ensuring our strategies align with our business goals. My daily tasks include developing marketing campaigns, analyzing data, and collaborating with various departments to create effective strategies. I also engage in partner marketing, working closely with our partners on joint initiatives to maximize our reach and impact.
My contribution lies in fostering a collaborative environment where my team and I leverage each other's strengths to create innovative campaigns that deliver great value. I particularly enjoy analyzing data to gain insights that drive successful strategies and enhance our overall performance.
The excitement and motivation working in IT
I find working in the IT industry exciting because it is constantly evolving, presenting new challenges and opportunities every day. The fast-paced nature of the field keeps me on my toes and motivated to continuously learn and adapt. Technology is the backbone of almost every industry today, and its rapid development drives me to be part of shaping the future rather than just keeping up with it. I find it rewarding to see the impact of our marketing efforts on the company’s success and to know that our work helps connect people with innovative solutions that improve their professional lives. Additionally, working in a collaborative environment with talented individuals from diverse backgrounds makes my job even more fulfilling.
My journey into the IT industry
From an early age, competitive swimming shaped my mindset, teaching me discipline, perseverance, and the drive to constantly improve. The years spent training and competing instilled in me a natural competitiveness and a deep understanding of how dedication and hard work translate into results. These values have followed me throughout my career, even as my professional path took unexpected turns.
I began my career in the construction industry, where I gained valuable experience in this industry. Later, my passion for fitness led me to the United States, where I worked in the fitness industry with major brands like Nike. This experience gave me firsthand insight into customer engagement and the power of marketing. Upon returning to Denmark, I transitioned into the Edtech and robotics sector - my first real IT job - where I saw how technology shapes the future and how the industry embraces people from diverse backgrounds.
Eventually, I found my way to my current job at WorkPoint, a SaaS company, where I continue to grow every day. While IT wasn’t always part of my plan, my experiences have shown me how many different skill sets and perspectives can thrive in this industry, and that’s something I truly appreciate. At WorkPoint, I have never had to search for meaning in my work - it has always been there. Looking back, I can’t imagine a more exciting place to be today.