From the perspective of a CPO – what you need to know about WorkPoint 365 right now.
We asked our CPO, Riem Zouzou three questions about things she believes you should know right now if your organisation is considering the WorkPoint 365 platform.
Riem Zouzou
CPO at WorkPoint
Our CPO, Riem, has solid and international experience in creating both innovative, compelling and user-friendly digital B2B products. She's always aiming for the perfect combination of accommodating customer needs, commercial benefits and UX design.
Riem is always the customer's best advocate in Product Management, ensuring any development must enrich the user experience and meet an actual need.
Looking at WorkPoint 365 as an AI enabler, how do we approach AI from a product perspective, and is there anything in the product roadmap around AI?
Well, I think it’s fair to say that AI is here, it’s here to stay and it’s developing rapidly. We’re closely monitoring what’s happening and we can clearly see how much it’s capable of, how much value it can create, and from a product perspective – how it can potentially enrich WorkPoint 365.
From our perspective, it’s something we need to tap into, but only where it provides the most value in return for our customers. It could be done in a lot of different ways – adding AI to WorkPoint 365 – but there are already certain things we do very well with our platform for our customers, and we really want to make sure that in whichever way we choose to proceed, it will only ever add positively to the experience our customers already have when using our platform.
Also, WorkPoint 365 being built on top of Microsoft 365 gives us the option for a different approach. Microsoft have of course developed their own AI, Copilot, and it might be that we discover we don’t actually have to build AI into the WorkPoint 365 platform, but we can tap into Copilot through our platform in a clever way, and through that route enrich our customers’ experience with AI when using WorkPoint 365.
If we take a peek into our product roadmap, we believe AI is still in its early days – when it comes to mass availability – so we’re making sure to monitor what’s happening with an internal AI specialist team which is continuously looking at the development to see in which direction things are moving in the market, so we know how to best approach it once we decide to do so.
It’s way too soon for us to reveal anything about what we’re presenting to the market, but it’s definitely an ambition of ours to have a potential beta with AI, and we’re currently looking into 3-5 different things. I can’t disclose more right now.
Are there any limitations in the WorkPoint 365 platform? How much data can it sustain or how big can it become?
In theory, there is actually no real limit to how big the WorkPoint 365 platform can get.
A key pillar of ours is to always be able to grow with our customers and scale their platform to whatever size they need to be able to gain consistent value from using it. That’s also one of the reasons why our platform is highly scalable, so you can have almost as many users, cases, contracts, documents, projects, whatever it might be, still within the same platform.
It’s important to note that WorkPoint 365 is built on top of Microsoft 365, both are cloud platforms, and that means we scale with Microsoft, hence the limit almost doesn’t exist.
Now, practically speaking, most businesses don’t have endless budget, and that’s the only real limitation – finance. We can create something suited to tackle smaller challenges, but also something enormously large and complex for, let’s say a huge enterprise customer.
So, in almost all cases, there’s no limitations to the platform, but of course everything has to be done with respect for and within the available budget at the customer’s end.
Our platform, it's very powerful yet at the same time it's kind of "hidden away" within the Microsoft 365 apps - can you tell us how it actually works?
Back in the day, most software was separated into different products, and that’s not the case anymore. Now, everything is being integrated into the places people spend most of their time.
So, what does that actually look like – well, we are very aware of the demand there is for software that integrates seamlessly with existing tech because people don’t want to move from one interface to another to a third and so on, they want to stay where they’re at and where they do most of their work, so easy accessibility is very sought after and on our agenda.
With WorkPoint 365 being the “hidden helper”, we are very focused on enriching people’s work experience and adding positively to it, and that means with our platform, we must meet them where they already are. So, if they’re in Teams, we are in Teams. If they are in Outlook, we are in Outlook. We come to them; we do not pull them out of the comfort of their familiar interface.
And this approach works. It has become very apparent to us with the popularity of WorkPoint Express because it’s already integrated with the places people do most of their work.
Our platform is often used for core tasks within an organisation, no matter the size of it. Therefore, for future reference, it’s very important for us think long-term, both on behalf of ourselves in product development but also for our customers, as changing software that is a necessity for solving core tasks in an organisation is not something you can easily do.
And that is why our customers, both existing and potential, will only see these seamless integrations more and more in WorkPoint 365, just as many of them have experienced with WorkPoint Express.