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WorkPoint Elevates Commercial Strategy with Appointment of Aaren Ekelund as Chief Commercial Officer (CCO)


[Copenhagen, January 31, 2024]

WorkPoint, a leading player in the software industry, is proud to announce the appointment of Aaren Ekelund as the new Chief Commercial Officer (CCO). Aaren brings a wealth of experience in IT, sales and partner management, marketing and strategic leadership to our dynamic team.

Strong commercial profile to ensure strategic growth


Over the past twenty years, he dedicated his expertise to Microsoft, steadily advancing his career since 2005, with a specific emphasis on SaaS for the last 15 years. Before joining Microsoft, Aaren showcased his entrepreneurial skills through his independent IT venture and utilized valuable experiences at renowned firms like Accenture and Valtech. In 2022, Aaren took on the dual role of Chief Marketing Officer (CMO) and Chief Operating Officer (COO) for Microsoft Denmark.

I am super excited to join WorkPoint, a SaaS company that I have watched grow for years. Their solutions are amazing and amplify the value of digitalization for their clients. I can’t wait to collaborate with the team, the partners and customers to help the company grow further.

- Aaren Ekelund

A vision of sustainability, trust and growth 

WorkPoint is on a strategic journey towards becoming a 100% pure Software as a Service (SaaS) driven company, emphasizing on sustainability, trustworthiness, and growth. The addition of Aaren Ekelund as CCO aligns seamlessly with this vision. His extensive background and achievements in the technology sector make him a valuable asset as we continue to evolve and enhance our commercial offerings.

We are thrilled to welcome Aaren to the WorkPoint family. His expertise and leadership will play a pivotal role in steering our company towards further expansion in the SaaS landscape.

- Claus Jul Christiansen, CEO at WorkPoint

WorkPoint remains committed to delivering innovative solutions, and Aaren's strategic acumen will undoubtedly contribute to our ongoing success.